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ENOC Group to drive business innovation through Microsoft Azure OpenAI Service

July 11, 2023

ENOC Group, a leading integrated oil and gas player, today announced their intent to work with Microsoft to integrate Microsoft Azure OpenAI Service into its business operations leveraging ChatGPT AI capabilities. This will deliver insights to its businesses that improve the customer experience and unlock the full potential of data-driven decision-making and knowledge discovery.

As a national champion, with the main goal of meeting the growing energy demand in Dubai and the UAE, ENOC Group’s growth strategy prioritises the enhancement of its business and optimising operations through digitalisation. The adoption of AI technologies is expected to enhance day-to-day business operations including increasing efficiencies at the Group’s call centres, unlocking value for customers through more personalized attention and better follow up on customer requests.

His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, said: “As part of our dedication to the UAE Digital Government Strategy 2025, ENOC group is committed to adopting innovative technology solutions to enhance customer and stakeholders’ experience to contribute towards the development of the UAE. As digitisation and innovation is key to catering to the needs of the future, ENOC is focused on driving efficiency around these themes across the Group. Our work with Microsoft around Azure OpenAI Service underpins the Group’s commitment to bringing cutting edge digital solutions while enhancing stakeholder and consumer experience.”

ENOC Group has been continuously working on driving innovation across the Group, through launching accelerator programme “NEXT” to cater to the increasing demand in the UAE for innovative fuel supply solutions, as well as the 'Masar' programme, which is focused on digital integration across all divisions.

In the aims to improve customer services, ENOC Group will be exploring additional use cases to adopt AI technologies across all businesses, aligned with the UAE vision to strengthen and build a sustainable economy and harness all possible resources to build a more prosperous society.

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