Who are we?

ZOOM is the leading homegrown convenience-store operator in the UAE. It originally started under the minimard brand as the first c-store operator in the region 25 years ago, with a new modern format, as opposed to traditional grocery store concepts 'baqalas'. A few years later, the company acquired the first master franchise convenience-store brand in the region from a leading American operator.

With the recent developments and growth spur in the UAE, ZOOM also evolved into a modern brand name, leading the industry into a new age of enhanced customer experience and service excellence. Developed in collaboration with top European brand and design consultancies, ZOOM in all its formats, is now an upmarket concept in terms of design and fit-out.

ZOOM currently has over 235 stores with ambitious growth plans. Regionally, ZOOM plans to further expand its presence in Saudi Arabia, where it currently has 16 convenience stores in petrol stations and plans to have 110 ZOOM stores in KSA by 2028.

ZOOM has been recognized for its excellence and was named a UAE Superbrand for the 7th consecutive year. ZOOM has been recognized for Best International Design by Convenience Store News in 2016, shortlisted in Retail ME 2016 for Most Admired Store Design of the Year, won Retailer of The Year 2017, and Most Effective Campaign Of The Year 2018. ZOOM was recently awareded for Brand Campaign of the Year (runner up) and Retailer of The Year - Food and Grocery 2019.

Convenience Store

The ZOOM convenience store format has conquered the transit system in the UAE, with over 135 stores across service stations and with more than 43 stores across the Dubai Metro.

ZOOM has moved on to expand beyond that in major cities, targeting commercial and residential communities and hotel/leisure destinations to provide the public with easy access to their needs by always being within their reach.

ZOOM at service stations

ZOOM Convenience Stores are located at every ENOC and EPPCO service station in the UAE, providing services to everyday commuters. The product range comprises quick snacks and refreshing drinks for consumers looking to find a convenient stop and shop option for their needs. ZOOM stores at ENOC/EPPCO service stations serve around 46 million customers per year.

ZOOM at metro

ZOOM has over 235 stores across the Metro Transit System, serving 11 million customers every year. The shop formats have been tailored to suit the specific requirements of every individual station ranging from 12m2 to 120m2, within EHS standards and RTA guidelines.

As food is not allowed in the metro, the larger metro sites have tables for the convenience of customers to enjoy a bite while they're on the go. Smaller stores have other creative storage solutions in the form of cabinets that doubled as spaces.

ZOOM at high street

ZOOM has taken its concept to high street with a modern take on the traditional local 'baqalas' store. These stores serve a wide range of fresh and packaged products, along with the luxury of convenience, while creating an up-market experience for customers to enhance the entire shopping experience.

These stores are located in commercial communities, residential neighborhoods and hotel/leisure destinations.

Among its iconic locations are the Burj Khalifa store, the 48 Burj Gate mixed-use project (Sofitel Dubai Downtown) and Burj Al Salam mixed-use project (Sheraton Grand Hotel, Sheikh Zayed Road).

ZOOM has also partnered with Rove, a leading hotel brand in Dubai to serve as its convenience store and cafe operator.

ZOOM market

Launched in 2011, ZOOM market was developed as a neighborhood store. It provides the surrounding community with an extended variety of quality groceries. The evolution of this concept was based on the new consumer preference for shopping fresh and within their residential neighborhoods. The products offered at ZOOM markets cater to daily and weekly shopping requirements, which helps customers maintain a fresh, healthy stock for immediate and short-term consumption. ZOOM market also offers fresh food to go, a dine-in facility for quick snacks where space permits, an organic food section and other unique products through exclusive direct imports and tie-ups with international brands operating in the region. A variety of available services include a laundry and dry cleaning service, flower stalls, utility & credit card bill payments, dining area, operating for 24 hours and while offering home delivery services.

ZOOM delivery

ZOOM offers delivery services to its customers; allowing them to place an order online or through their smartphones using the Instashop app. You can now select your favorite groceries and they will be delivered to you in no time.


Pronto offers fresh, delicious, quality food and beverages, served quickly and with a smile. Pronto offers a variety of food products such as fresh, made-to-order sandwiches, salads, main meals and freshly brewed coffee, as well as other drinks and beverages for people on-the-go. Pronto also invites customers to enjoy them in a relaxing ambiance at dine in locations.

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